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Market-oriented Era
A period in business philosophy where companies prioritize identifying and meeting the needs and desires of customers as the central focus of their operations.
Value-based Marketing
A marketing strategy focused on providing products or services that deliver high value to consumers, emphasizing quality and benefits over cost.
Economics-oriented Era
A period in history where the focus was primarily on economic factors, such as productivity and cost efficiency, in business decisions.
Marketing Mix
A blend of product, price, place (distribution), and promotion strategies used by a company to market its products or services effectively.
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