The Excessive Use of Positive Emphasis Can Be Unethical As

question 25

Multiple Choice

The excessive use of positive emphasis can be unethical as:

• A) it focuses on the self-centered view of the reader.
• B) it focuses on the self-centered view of the writer.
• C) it causes the reader to overlook an important negative message.
• D) de-emphasizes the writers importance.
• E) it leads to different interpretations.

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Definitions:

Involvement

The personal, social, and economic significance of the purchase to the consumer.

Consumer Behavior

The study of how individuals or groups select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires.

Economic Significance

The importance of an economic outcome or event in terms of its implications on the economy or financial markets.

Limited Problem Solving

A consumer decision-making process used for purchases that require a moderate amount of effort and time for information gathering and deliberation.