Examlex
Detail the three major techniques of emphasizing the positive and de-emphasizing the negative in business messages.
Retrieval Failure
An inability to recall information that is stored in memory, often due to interference or decay over time.
Decay Theory
A psychological theory proposing that memory fades and is lost over time if not used or revisited.
Interference
Interference in psychology refers to the phenomenon where memories or information can be distorted or lost because of the competition with other information.
Shallow Level Of Processing
A cognitive processing method that involves minimal attention to meaning, focusing instead on physical features like the appearance of words.
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