Baku Is a Local Guide Living and Working in Kenya

question 140

Multiple Choice

Baku is a local guide living and working in Kenya. While explaining some of the local cultures and practices to a group of tourists, he tells that some tribes have customs that relate to rites of passage. A tourist asks Baku about the importance of rites of passage. Which of the following statements would most likely be Baku's response?

• A) Rites of passage mostly focus on severing ties with adolescents' native culture.
• B) Rites of passage mostly focus on the initiation of adolescents into a nuclear family.
• C) Rites of passage mostly focus on the reaffirmation of adolescents' connection with the immediate family.
• D) Rites of passage mostly focus on the transition of adolescents to adult status.

Distinguish between different stages of brand recall and awareness in consumer memory.

Acknowledge the lagged effect in marketing communications and the need for repeated exposures.

Evaluate the effectiveness of IMC efforts using different types of feedback including sales data and customer responses.

Understand the complexity of reaching the right audience with marketing communications in a diversified media environment.

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Definitions:

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Buy Signal

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