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Distinguish between self-esteem and self-concept.
Paid Personal Communication
A marketing strategy involving direct payment for personalized communication efforts, such as targeted email campaigns or sponsored social media posts.
Distribution Options
The various methods or channels a company can use to deliver its products or services to customers, such as direct selling, online sales, or through retail partners.
Structural Options
Structural options pertain to the various organizational configurations a business can adopt to achieve its strategic objectives, including divisions based on product, geography, or function.
AIDA Model
A marketing framework that describes the stages a customer goes through in the process of purchasing a product: Attention, Interest, Desire, and Action.
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