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Sandra is informed by a pediatrician that her four-year-old son, Manuel, has gained six pounds over the last one year. Sandra should
Introduction Stage
The initial phase of a product's life cycle, characterized by low sales growth as the product is being introduced to the market.
Decline Stage
The phase in a product's life cycle characterized by a decrease in sales and profitability, indicating the product is nearing the end of its market life.
Maturity Stage
A phase in the product life cycle where growth is diminished, and sales are steady or declining.
Test Marketing
The practice of testing new products in a controlled, limited market prior to a full-scale launch.
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