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In the short run, the aggregate supply curve reacts to:
Vertical Contracts
Agreements between firms at different levels in the supply chain, such as manufacturers and retailers, to govern the terms of their relationship.
Customers' Goals
The specific objectives or desired outcomes that consumers aim to achieve through the purchase or use of products and services.
Antitrust Enforcement
Government activities aimed at preventing anti-competitive practices, mergers, and monopolies to promote fair competition.
Market Power
The ability of a company or group to manipulate the price of an item in the market by controlling its supply, demand, or both.
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