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The basic idea behind the convergence theory is:
Effectiveness
The degree to which objectives are achieved and the extent to which targeted problems are solved.
Brands
Names, terms, designs, symbols, or any other features that identify one seller's goods or services as distinct from those of other sellers.
Benefit
Refers to the value or advantage that customers obtain from a product or service, which meets their needs or solves their problems.
Customers
Individuals or organizations that purchase goods or services from a business, playing a crucial role in the business's success.
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