Examlex
The substitution of one good for another by consumers:
Self-Esteem
The degree to which a person has a positive self-evaluation.
Locus of Control
A psychological concept referring to an individual's belief about the extent of control they have over events in their lives, which can be internal (believing they have control) or external (believing that outside forces have control).
Negative Affectivity
Propensity to view the world, including oneself and other people, in a negative light.
Type A Behaviour
A personality trait characterized by high levels of competitiveness, self-imposed stress, impatience, and a constant sense of urgency.
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