The Demand for Spring Break Vacations Is _________________ Than Is

question 15

Multiple Choice

The demand for spring break vacations is _________________ than is the demand for textbooks because ________________.

• A) less price elastic; vacations have more available substitutes.
• B) more price elastic; vacations have less available substitutes.
• C) less price elastic; vacations are more of a luxury.
• D) more price elastic; vacations are more of a luxury.

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Definitions:

Negative Word of Mouth

The act of consumers sharing unfavorable opinions or experiences about a product or service with others.

Credibility

The quality of being trusted, convincing or believable.

Buzz Marketing

A viral marketing strategy that leverages word-of-mouth communications to generate excitement and anticipation for a product or service.

Word of Mouth

The informal communication among consumers about products or services, often considered a powerful form of marketing.