Examlex
A rational choice is one that:
Satisfaction
The degree of contentment or pleasure experienced from the fulfillment of a desire or the consumption of goods and services.
Marginal Utility
The increased value or pleasure an individual obtains from using another unit of a certain service or good.
Total Satisfaction
A measure of the overall happiness or contentment derived from consuming a combination of goods and services.
Consumer's
Related to or involving the actions and decisions of individuals who purchase goods and services for personal use.
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