The Following Table Includes the Information About a Monthly Time

question 12

Multiple Choice

The following table includes the information about a monthly time series. When the exponential smoothing method with α = 0.1 is applied,what is the MSE?

• A) 20.796
• B) 31.2336
• C) 12.6736
• D) 10.41

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Definitions:

Bebe

A fashion brand known for its contemporary women's clothing, accessories, and fragrance products.

Television Ratings

A measurement of the number of viewers or households watching a television program, used to determine the program's popularity.

Newspaper Circulation

The total number of copies of a newspaper distributed in a specific period, including both paid and free copies, indicative of its reach and readership.

Reach

Refers to the total number of individuals exposed to a marketing message or advertisement.