In Which of the Following Situations Is the Use of Qualitative

question 61

Multiple Choice

In which of the following situations is the use of qualitative forecasts most appropriate?

• A) A marketing manager has to forecast monthly sales for the coming financial year based on the past monthly sales figures.
• B) A TV network executive has to forecast viewership figures for a daily talk show based on historical data from the past on a similar show on a rival network.
• C) An economist has to forecast credit flow resulting from a newly introduced stimulus package by the federal government.
• D) A country's annual rate of growth for the upcoming year has to be estimated based on the annual GDP data from the last 20 years.

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Definitions:

Gross Domestic Product (GDP)

The aggregate value, measured in terms of money or market worth, of every finished product and service generated within a country's borders over a certain time span.

Common Stock

A type of security that signifies ownership in a corporation and represents a claim on part of the corporation's profits.

Factory

A building or complex of buildings where goods are manufactured or assembled chiefly by machine.

Foreign Investment

The inflow of capital from external sources into a country to purchase assets, buy stocks, or fund projects, enhancing economic growth.