In Which of the Following Situations Is the Use of Qualitative

question 61

Multiple Choice

In which of the following situations is the use of qualitative forecasts most appropriate?

• A) A marketing manager has to forecast monthly sales for the coming financial year based on the past monthly sales figures.
• B) A TV network executive has to forecast viewership figures for a daily talk show based on historical data from the past on a similar show on a rival network.
• C) An economist has to forecast credit flow resulting from a newly introduced stimulus package by the federal government.
• D) A country's annual rate of growth for the upcoming year has to be estimated based on the annual GDP data from the last 20 years.

---

Definitions:

Aggregate Demand-Aggregate Supply Model

A macroeconomic model that explains price level and output through the relationship between aggregate demand and aggregate supply.

Long-Run Equilibrium

Refers to a state in an economy where all factors of production are efficiently utilized, and supply equals demand, leading to stable prices and full employment over time.

Money Supply

The aggregate financial resources present in an economy at a given time, which include currency, coinage, and the deposits in both current and savings accounts.

Tax Rate

The percentage at which an individual or corporation is taxed, which can vary depending on income level, type of good, or service.