It Is Believed That the Sales Volume of One-Liter Pepsi

question 51

Essay

It is believed that the sales volume of one-liter Pepsi bottles depends on the price of the bottle and the price of a one-liter bottle of Coca-Cola.The following data have been collected for a certain sales region. Using Excel's regression,the linear model Pepsi Sales = β₀ + β₁Pepsi Price + β₂Cola Price + ε and the log-log model ln(Pepsi Sales)= β₀ + β₁ln(Pepsi Price)+ β₂ln(Cola Price)+ ε have been estimated as follows: Discuss the choice between the linear model and the log-log model.

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Definitions:

Activity Cost Pools

Groups of costs segmented based on activities performed, used in activity-based costing to allocate costs more accurately.

Machine-Hours

Machine-hours are a measure of the total time machines are operated during a specific period, typically used for allocating manufacturing overhead costs.

Batches

Groups of items or goods processed or produced together as a single unit, typically within the same production run or period.

Activity Rates

Rates used in activity-based costing to allocate overhead costs to products or services, based on the amount of activity consumed.