An Marketing Analyst Wants to Examine the Relationship Between Sales

question 107

Multiple Choice

An marketing analyst wants to examine the relationship between sales (in $1,000s) and advertising (in $100s) for firms in the food and beverage industry and collects monthly data for 25 firms.He estimates the model: Sales = β₀ +β₁ Advertising + ε.The following ANOVA table below shows a portion of the regression results. Which of the following is true?

• A) If Advertising goes up by $100,then on average,Sales go up by $2,880.
• B) If Sales go up by $100,then on average,Advertising goes up by $2,880.
• C) If Advertising goes up by $100,then on average,Sales go up by $4,298.
• D) If Sales go up by $100,then on average,Advertising goes up by $4,298.

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