Which of the Following Scales Represents the Strongest Level of Measurement

question 49

Multiple Choice

Which of the following scales represents the strongest level of measurement?

• A) Ordinal
• B) Nominal
• C) Ratio
• D) Interval

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Definitions:

McLuhan

Marshall McLuhan was a Canadian philosopher and professor known for his work on media theory and his prediction of the World Wide Web nearly thirty years before it was invented.

Medium Matters

The concept that the medium through which information is conveyed affects the interpretation and understanding of that information.

Baudrillard

A French sociologist and philosopher known for his theories on media, simulation, and hyperreality.

Simulation

Baudrillard’s assertion that media create a “simulated” world through the reinforcement of certain images and signs.