Social Networking Sites Support Themselves in Large Part by Selling

question 61

Essay

Social networking sites support themselves in large part by selling advertising space. The hit rate on these ads is a critical measure when trying to solicit advertising. The hit rate is used as a measure of success for ads. How would you recommend a social networking site use sampling to evaluate its existing ads?

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Definitions:

Personal Continuity

The ongoing sense of self that persists over time, enabling an individual to recognize themselves as the same entity across different situations and developmental stages.

The Big 5

A theory in psychology that proposes five broad dimensions as the basic structure behind all human personality traits, which include openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Personality Traits

Enduring characteristics or qualities that define an individual's behavior in various circumstances.

Agreeableness

A personality trait characterized by attributes such as kindness, friendliness, warmth, and compassion towards others.