Seeking Media That Confirm One's Beliefs and Attitudes Is the Basis

question 21

Multiple Choice

Seeking media that confirm one's beliefs and attitudes is the basis of _____.

• A) uses and gratifications
• B) agenda setting
• C) cultivation theory
• D) selective exposure

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Definitions:

Expected Rate

The anticipated return on an investment in future periods based on various assumptions or models.

Beta

A measurement of a stock's volatility in relation to the overall market, indicating its risk compared to the market average.

Total Risk

The complete set of risks associated with an investment, including both systematic and unsystematic risks.

Systematic Risk

Refers to the risk inherent to the entire market or market segment that cannot be mitigated through diversification.