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Paula Started to Watch the L Word Because She Thought

question 28

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Paula started to watch The L Word because she thought as a lesbian she should watch that TV show. Her use and gratification is likely based upon _____.


Definitions:

Hershey Company

An American multinational company and one of the largest chocolate manufacturers in the world, known for its wide range of confectionery products.

Multibranding

A marketing strategy that involves a company using two or more brands to offer similar products or services to capture a larger market share.

Do-It-Yourself Market

The sector of the market that sells tools, materials, and components which allow consumers to complete projects on their own without professional help.

Professional Construction Market

A segment of the construction industry focused on providing specialized services and products to professionals, such as contractors and architects.

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