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Celebrities are not likely to create media events.
Discriminative Stimulus
A cue that signals the availability of reinforcement or punishment following a specific behavior, influencing its occurrence.
Secondary Reinforcers
Stimuli which become rewarding through their association with primary reinforcers, such as praise, tokens, or money.
Primary Reinforcers
Innate reinforcing stimuli that satisfy basic biological needs, such as food, water, and warmth.
Primary Reinforcer
A stimulus that is inherently rewarding and fulfills a basic biological need or desire.
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