In Terms of Uses and Gratifications Theory, Jake Started to Watch

question 25

Multiple Choice

In terms of uses and gratifications theory, Jake started to watch The Amazing Race so that he could engage in the lunchtime discussion about the show with his coworkers. His use is based upon _____.

• A) information
• B) personal identity
• C) integration and social interaction
• D) entertainment

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Definitions:

Modality-General

Pertains to processes or properties that are not specific to one particular mode of sensation or perception but apply across different sensory modalities.

State-Dependent Learning

The phenomenon whereby information learned in one physiological or psychological state is more easily recalled when in the same state.

Mood-Dependent Memory

The phenomenon where an individual's current mood or affective state can affect the recall of memories that are congruent with that mood.

Short-Term Memory Loss

A condition where an individual has difficulty retaining recent information, often lasting from a few seconds to a minute.