Brad and Carla Are Getting Married This Weekend

question 2

Multiple Choice

Brad and Carla are getting married this weekend. Which of Knapp's stages of romantic relational development are they experiencing?

• A) experimenting
• B) intensifying
• C) integrating
• D) bonding

---

Definitions:

Marketing Communications

involves the techniques and methods used to convey messages about products, services, or brands to customers and prospects.

Targeted

Aimed or directed at a specific group of consumers or market segment.

Public Relations

The professional practice of managing the spread of information between an organization and the public.

Free Media Attention

Publicity gained through media coverage that is not paid for, often a result of public relations efforts.