When Researchers Carefully Read and Listen to Conversations Over and Over

question 32

Multiple Choice

When researchers carefully read and listen to conversations over and over again to develop a framework of categories that group, label, and summarize particular acts of communication in the data, researchers are using the ________ approach to understanding communication.

• A) content analysis
• B) qualitative analysis
• C) ethnographic
• D) interpretative

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Definitions:

Ethnocentrism

The act of judging another culture solely by the values and standards of one's own culture.

Ethics

A branch of philosophy that deals with systematizing, defending, and recommending concepts of right and wrong behavior.

Culture

The shared beliefs, customs, practices, and social behavior of a particular nation or people.

Individualistic

relates to a social theory favoring freedom of action for individuals over collective or state control.