What Did Mary Kay Gilliland Discover in Her Ethnographic Work

question 29

Multiple Choice

What did Mary Kay Gilliland discover in her ethnographic work in Croatia?

• A) There was little concern for ethnic differences, and mixed marriages were common.
• B) Croat nationalism had already been a subtle presence for a few decades.
• C) Social inequalities between Croats and Serbs had been growing for years.
• D) Yugoslavia was willing to allow Croatia to secede peacefully, with some conditions.

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Definitions:

Sales Mix

Sales mix is the proportion of different products or services that a company sells, impacting its overall profitability and strategic market positioning.

Contribution Margin

The amount remaining from sales revenue after variable costs have been deducted, indicating the capacity to cover fixed costs and generate profit.

Fixed Costs

Costs that do not vary with the level of production or sales within a certain range, such as rent, salaries, and insurance.

Variable Cost

A cost that varies with the level of output or activity, such as materials and labor costs.