Why Is "Race" Not a Scientifically Useful Category

question 42

Multiple Choice

Why is "race" not a scientifically useful category?

• A) There is no distinct set of physical features that clearly define races.
• B) The term is too sensitive to be used in scientific studies.
• C) There would only be three or four races, which is not a useful level of categorization.
• D) Scientists are not interested in biological differences.

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Definitions:

Targeting Strategies

Approaches used by businesses to identify and serve specific segments of the market that are most likely to benefit from their products or services.

Micromarketing

A marketing strategy that targets a small, specific group of customers with tailored messages and offers.

Undifferentiated

In marketing, this refers to a strategy where a company chooses not to segment the market but rather targets the whole market with one product or service.

Differentiated Targeting Strategy

A strategy through which a firm targets several market segments with a different offering for each.