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Which type of person would have more success in communicating within a relationship-nonassertive, aggressive, or self-assertive? Why?
Brand's Identity
The collection of attributes and values that define how a brand presents itself to the market and distinguishes itself from competitors.
Brand's Image
represents the public perception or the set of beliefs held about a brand.
Firm's Culture
The collective behaviors, values, rituals, and belief systems that define an organization's internal environment and how it operates.
Brand's Image
is the public perception or the set of beliefs and associations that consumers have about a brand.
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