Bill Always Wanted to Go into Business for Himself, but Was

question 25

Multiple Choice

Bill always wanted to go into business for himself, but was afraid to venture out on his own until he met and married Katrina. He credits her with giving him the confidence that he needed to open his VCR repair shop. This story illustrates the principle of:

• A) mutual dependence.
• B) pair-bonding.
• C) personal growth.
• D) unconscious mapping.

---

Definitions:

Marginal Utility

Additional gratification or utility that comes from consuming one more unit of a product or service.

Consumer Behavior

The study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences.

Assumptions

Pre-established beliefs or statements taken as true without proof, used as foundational elements in theories, models, and analyses to simplify complex realities.

Indifference Map

A graphical representation of different combinations of goods between which a consumer is indifferent, showing levels of utility.