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Keenan and Shana have been married for two years. They jog together, work in the garden together, and are active bowlers. Their behavior is consistent with Biddle's definition of:
Personal Factors
Individual characteristics such as age, income, education, and personal values that influence a person's behavior and decisions.
Consumer Behavior
The study of how individual customers, groups, or organizations select, buy, use, and dispose goods, services, ideas, or experiences to satisfy their needs and desires.
Self-concept
An individual's perception of self, including knowledge about the self, such as beliefs regarding personality traits, physical characteristics, abilities, values, goals, and roles.
Secondary Data
Information that was collected for a purpose other than the current research interest, often used in analysis or study.
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