________ Articulate a Comprehensive Framework for Corporate Goals That Could

question 14

Multiple Choice

________ articulate a comprehensive framework for corporate goals that could be cascaded down the hierarchy via sub-goals as well as aggregated and rolled back up into corporate goals.

• A) Strategic plans
• B) Balanced scorecards
• C) Executive information systems
• D) Data mining systems

Comprehend the dynamics of information transmission among politicians, media, and the public.

Recognize the focus and purpose of political communication.

Differentiate between government relations and public affairs.

Understand the role of communicators in informing the public and their chain of command.