Taking ModMeters Global Was a Reasonable Next Step for the Company

question 11

True/False

Taking ModMeters global was a reasonable next step for the company because its products, were highly specialized and in great demand.

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Definitions:

Strategic Alliance

Partnership formed to create a competitive advantage for the businesses involved; in international business, a business strategy in which a company finds a partner in the country where it wants to do business.

Brand Partnership

A strategic collaboration between two or more brands with the aim to co-create value through joint marketing efforts, product development, or other business ventures.

Amazon's Web Site

Amazon's website is an online retail platform that offers a wide range of products, from books and electronics to clothing and household goods, facilitating purchases globally.

Nearshoring

Outsourcing production or services to locations near a company’s home base or closer to customers.