The Methodology That Uses Custom Key Measures Linked to a Company's

question 42

Multiple Choice

The methodology that uses custom key measures linked to a company's overall vision statement to measure the value of IT is called:

• A) the balanced scorecard approach.
• B) the modified scorecard approach.
• C) the strategic imperative approach.
• D) None of the above.

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Definitions:

Co-branding

A partnership between two or more brands to create a product or service that leverages the strength of each brand's identity.

Line Extension

A strategy where a company expands its existing product line into new variations or flavors to meet different customer needs or to capture a wider market.

Recoup Investment

The process of regaining the money that has been spent on an investment, usually via profits generated from the investment.

Brand Relevant

The degree to which a brand is perceived as important and meaningful to its target audience's needs and preferences.