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If there is initially an
Customer Insights
Critical information gathered about consumers that helps businesses understand their needs, preferences, and behaviors.
Marketing Mix
A set of controllable, tactical marketing tools—product, price, place, and promotion—that a company uses to produce a desired response from its target market.
Discovering New
The process of identifying previously unrecognized opportunities or insights.
Situation Assessment
The process of evaluating the current status and potential changes in the external and internal environment that could affect future strategies and projects.
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