The E-Commerce Component That Deals with Gathering Data on Customers

question 24

Multiple Choice

The e-commerce component that deals with gathering data on customers and their website behavior and choices is:

• A) Event notification
• B) Profiling and personalizing
• C) Search management
• D) Access control and security

---

Definitions:

Multiple Market Segments

Dividing a market into distinct groups of buyers with different needs or characteristics, and tailoring marketing strategies for each segment.

Winnie-the-Pooh

A fictional character and a series of children's books created by English author A.A. Milne, featuring a friendly, yellow bear who loves honey.

Geographic Segmentation

Dividing a market into different geographical units such as nations, states, regions, or cities.

Zip Code

A series of letters, numbers, or both, assigned to different areas to facilitate mail delivery and identify locations specifically in the United States.