Examlex
Firms such as VISA, MasterCard, IBM, Microsoft, and Netscape have agreed to SET which stands for:
Corporate Social Responsibility
A business model that helps a company be socially accountable to itself, its stakeholders, and the public, by engaging in ethical, environmentally sustainable, and socially beneficial activities.
Lowest Cost
Refers to the minimum expense required to acquire a product or service while maintaining desired quality and efficiency.
Customers
Individuals or entities that purchase goods or services from a business, playing a key role in the company's success.
Conscious Marketing
Ethical marketing practices that consider the welfare of society and the environment in decision-making.
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