User Profiles Are Used to Provide You with a Personalized

question 51

Short Answer

User profiles are used to provide you with a personalized view of the contents of a site, as well as product recommendations and personalized Web advertising as part of a _______________ marketing strategy.

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Definitions:

Consolidated Sales

The total sales of a parent company and its subsidiaries, after eliminating intercompany sales, presented as a single sales figure for the entire company group.

Intra-entity Transfers

Transactions of goods, services, or funds between units of the same company, often requiring elimination adjustments during consolidation.

Straight-Line Method

A method of calculating depreciation and amortization, dividing the difference between an asset's cost and its salvage value by the number of years it is expected to be used.