When a Company Addresses Issues Such as Authenticating Users of Their

question 18

Multiple Choice

When a company addresses issues such as authenticating users of their website, authorizing access, and enforcing the security features that protect both consumers and their data, the company is addressing the _______________ component of the e-commerce process.

• A) event notification
• B) profiling and personalizing
• C) search management
• D) access control and security

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Definitions:

Diminishing Marginal Returns

A principle stating that as more of a variable input is added to a fixed input, the additional output from each new unit of input will eventually decrease.

Profit-Maximizing Output

The level of production at which a firm achieves the highest possible profit, where marginal cost equals marginal revenue.

Sergei's Profit

A hypothetical measure of earnings named for an individual, illustrating the net gain after subtracting expenses from revenue.

Market Price

The ongoing transaction price for purchasing or offloading an asset or service.