A Typical Dissatisfied Customer Will Tell _______________ About His or Her

question 80

Multiple Choice

A typical dissatisfied customer will tell _______________ about his or her experience.

• A) 8 to 10 people
• B) nobody
• C) everyone he/she knows
• D) 2-4 people

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Definitions:

Extinction

In behavioral psychology, the process by which a conditioned response decreases in frequency and eventually disappears when the conditioned stimulus is no longer paired with the unconditioned stimulus.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired: a response which is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

CS

Short for Conditioned Stimulus, it is a previously neutral stimulus that, after association with an unconditioned stimulus, comes to trigger a conditioned response.

UCS

An abbreviation for Unconditioned Stimulus, a stimulus that naturally and automatically triggers a response without any need for prior learning.