CRM Systems Help a Company Identify, Reward, and Market to Their

question 71

Multiple Choice

CRM systems help a company identify, reward, and market to their most loyal and profitable customers through:

• A) Analytical marketing software
• B) Databases that include a customer data warehouse and CRM data mart
• C) Data mining tools
• D) All of the choices are correct.

---

Definitions:

Civil Matters

Legal issues and disputes that involve private rights and relationships between individual parties, excluding criminal matters.

Criminal Matters

Issues or cases involving violations of laws that relate to conduct considered harmful or dangerous to society as a whole.

Diversity-of-Citizenship

A basis for federal court jurisdiction over a case involving parties from different states or countries.

Corporation

A legal entity recognized by law as separate from its owners, with its own rights, responsibilities, and liabilities.