Which of the Following Applications Focuses on Acquiring and Retaining

question 10

Multiple Choice

Which of the following applications focuses on acquiring and retaining profitable customers via marketing, sales, and service processes?

• A) Customer relationship management
• B) Enterprise resource planning
• C) Knowledge management
• D) Supply chain management

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Definitions:

Act of Omission

A failure to perform an act or duty that one is obligated to do by law or promise.

Tax Return

A form filed with a government body, reporting income, expenses, and other pertinent tax information, used to calculate tax liability.

Mens Rea

A legal principle referring to the state of mind of a person who commits a crime, indicating intent or knowledge of wrongfulness.

Actus Reus

The physical act of committing a crime, as opposed to the mental intent (mens rea) to commit the act.