The Goal of Interactive Marketing Is to Enable a Company

question 98

Short Answer

The goal of interactive marketing is to enable a company to profitably use networks to attract and ___________ customers who will become partners with the business.

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Definitions:

Digital Millennium Copyright Act

A United States law that addresses the rights of copyright holders, aimed at curbing copyright infringement, especially on the Internet.

Lanham Act

The Lanham Act is a federal statute that provides legal protection for trademarks, service marks, and trade dress, helping prevent consumer confusion and unfair competition.

Trademark Owner

The individual, business, or entity that legally possesses the rights to a trademark, which is a recognizable sign, design, or expression identifying products or services.

Interstate Commerce

The conduct of trade, traffic, or transportation involving the crossing of state borders within the United States.