Using an Information System to Make Customers And/or Suppliers Reluctant

question 96

Multiple Choice

Using an information system to make customers and/or suppliers reluctant to change to another competitor is called:

• A) Growth strategy
• B) Building switching costs
• C) Creating alliances
• D) Raising barriers to entry

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Definitions:

Popular Mechanics

A magazine that focuses on how things work and covers a variety of topics on science, technology, and various projects.

Dissociative Group

A social group with which an individual does not identify or wishes to distance themselves from.

Political Parties

Organized groups of people with similar political aims and opinions, that seek to influence public policy by getting their candidates elected to public office.

Associative Group

A collection of individuals or entities linked by a common interest or purpose that influences their buying behavior or perceptions.