Examlex
According to the text, we seem to have reached a point where virtually every CIO is a(n) :
Lucrative
Generating a significant profit or financial gain, often used to describe business ventures or investments.
CRM Program
A strategy and software system designed to manage a company’s interactions with current and potential customers, aiming to improve business relationships.
Lifetime Value
The total revenue a business can expect from a single customer throughout the duration of their relationship.
Customer Equity
The total combined customer lifetime values of all the company’s customers, representing the financial value of the customer base.
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