_______________ Planning Involves the Setting of Objectives and the Development

question 27

Multiple Choice

_______________ planning involves the setting of objectives and the development of procedures, rules, schedules, and budgets.

• A) Strategic
• B) Operational
• C) Tactical
• D) All of the choices are correct.

---

Definitions:

Marketing Effort

The combination of all activities and strategies applied by a company to promote and sell its products or services to its target audience.

Operational Execution

The ability of an organization to effectively implement plans and strategies to achieve desired outcomes.

Sales Response Function

A model that illustrates how sales volume is influenced by various marketing-mix elements and environmental factors.

Marketing ROI

The application of modern measurement technologies to understand, quantify, and optimize marketing spending.