Many Companies Are Using GIS Technology Along with Global Positioning

question 49

Multiple Choice

Many companies are using GIS technology along with global positioning system devices to do all of the following except:

• A) Map customer traffic patterns within each store
• B) Choose new retail store locations
• C) Optimize distribution routes
• D) Analyze the demographics of their target audiences

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Definitions:

Channel Conflict

A situation where channels of distribution for the same product or service are in competition, or when sales channels cannibalize each other's sales or impede each other's revenue.

Distribution Coverage

The extent to which a product or service is made available and accessible to customers within a particular market area.

Vendor-Managed Inventory

A supply chain management practice where the supplier assumes responsibility for maintaining an inventory at the buyer's location, often optimizing stock levels and reducing costs.

Channel Practices

The strategies and methods businesses use to distribute their products or services through various marketing channels to the end customer.