According to the Real World Case, ECourier Embraced Technology By

question 133

Multiple Choice

According to the Real World case, eCourier embraced technology by:

• A) Doing the same things that all their competitors were doing successfully.
• B) Installing a new computerized bar-scanning system for packages.
• C) Enabling a new telephone system for customers.
• D) Giving all their couriers handheld GPS units for tracking and communication. Lufthansa plans to phase out the desktop computers that it had previously deployed in airports, thereby streamlining its infrastructure and cutting costs.

Understand different channels of communication and factors influencing channel choice.

Comprehend the impact of communication channel richness and ambiguity on channel choice.

Learn about the different dimensions of context (physical, social, chronological, cultural) in communication.

Assess the effectiveness of various social media platforms (Twitter, Facebook, LinkedIn) as communication media.

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Definitions:

Oral Modifications

Changes to a contract or agreement made through spoken communication between the parties involved, rather than in written form.

Parol Evidence Rule

A rule in contracts law that prevents parties from presenting extrinsic evidence of terms of the contract that contradict, modify, or vary contractual terms written in the contract document.

Oral Evidence

Testimony or statements spoken out loud in court as opposed to written evidence.

Statute of Frauds

A legal principle requiring certain types of contracts to be in writing to be enforceable.