According to the Real World Case, the Bryan Cave Law

question 136

Multiple Choice

According to the Real World Case, the Bryan Cave law firm had difficulty billing its real estate customers because:

• A) The developers could not afford their rates.
• B) Developers think in terms of square feet, not hours worked.
• C) Their lawyers did not understand the real estate profession.
• D) None of the above.

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Definitions:

Advertising

The nonpersonal communication of information paid for by an identified sponsor, for example, an individual or an organization.

Electronic Collection

The process of collecting payments, debts, or other obligations electronically, via online transactions or electronic payment systems.

Business Cards

Small cards containing professional contact information that are exchanged in business contexts to facilitate networking and communication.

Cognitive Dissonance

The psychological discomfort experienced by an individual when holding two or more conflicting beliefs, values, or ideas, often leading to a change in attitude or behavior.