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Jun Is Getting Ready to Open a Store in Her

question 10

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Jun is getting ready to open a store in her home town to sell unique lamp bases and shades. What kind of computer does she need at this point?


Definitions:

Product Differentiation Branding

The process of distinguishing a product from its competitors through unique branding strategies.

Multibranding

A strategy involving the marketing of two or more similar and competing products by the same firm under different and unrelated brands.

Mars, Inc.

A global manufacturer of confectionery, pet food, and other food products known for brands like M&M's, Snickers, and Pedigree.

Snickers

A brand of chocolate bar made with nougat, peanuts, and caramel coated with milk chocolate.

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