A Company Wants to Use Data from Past Promotional Mailings

question 37

Multiple Choice

A company wants to use data from past promotional mailings to identify people who would likely respond favorably to future mailings. This company would most likely use:

• A) structured query language
• B) multidimensional data analysis
• C) neural networks
• D) expert systems
• E) data mining

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Definitions:

Request For Tender

A formal, structured invitation to suppliers to submit a bid to supply products or services.

Defined Scope Of Work

A detailed description of the tasks, deliverables, timelines, and expectations for a project, agreed upon by stakeholders.

Procurement Organization

An entity or department within a company responsible for acquiring goods, services, and contracts to meet the needs of its operations.

RFQs

Requests For Quotations, documents issued by a buyer to suppliers, asking them to provide a price quote for a specified product or service.