Which of the Following Is an Important Enabler of CRM

question 25

Multiple Choice

Which of the following is an important enabler of CRM?

• A) recognizing that there are many customer touch points
• B) recognizing the necessity of treating all customers the same
• C) recognizing the need for sophisticated CRM information systems
• D) recognizing the need for sophisticated customer databases
• E) recognizing the need for a data warehouse

Describe the implications of a zero user cost on resource extraction.

Understand how present value calculations affect resource extraction decisions.

Identify market failures that affect the rate of resource extraction.

Analyze the impact of changes in costs, prices, and interest rates on optimal resource extraction levels.

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Definitions:

J. Stacy Adams

A psychologist known for developing the Equity Theory of motivation that explains how individuals perceive fairness in distribution of resources.

Motivating State

A psychological condition or environment that encourages individuals to act in a particular way or pursue a specific goal.

Equity Theory

A theory in social psychology that explains how individuals perceive the fairness of their input-to-output ratios in comparison to others, affecting their motivation and satisfaction.

Feelings of Inequity

Feelings of inequity occur when individuals perceive that they are not being treated fairly in comparison to others, which can affect motivation and satisfaction.