The Sales, Marketing, and Service Functions Are Part Of

question 97

Multiple Choice

The sales, marketing, and service functions are part of:

• A) CRM
• B) analytical CRM
• C) operational CRM
• D) collaborative CRM
• E) transactional CRM

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Definitions:

Crowd Sourcing

The practice of obtaining information, ideas, or content by soliciting contributions from a large group of people, typically from the online community, rather than from traditional employees or suppliers.

Brand Equity

The value and strength of a brand that determines its worth, based on the consumer’s perception, recognition, and loyalty.

Franchisers

Businesses that allow individuals or entities (franchisees) to operate a branch of their company, using the brand and business model, in exchange for fees or a share of the profits.